It is my belief the first step to a well developed organization is to have everyone speak the same business language of the organization. This means, regardless of the functions they work in, employees should know the business strategy, the market drivers, the competition and the customers’ needs. They need to know enough about the business of the organization to make sure their functional duties are well aligned to achieve the goals and objectives of the organization.

It is always easier to navigate a ship when the crew knows where they are going and how they will go there.